Unless you’ve been living under a rock for the last 10 years, you are well aware that Home Staging has become one of the most important activities forming part of a listing action plan. However, from time to time, I still get the questions … Does it really work? What are the most important things to do?
What’s imperative to understand when selling your home, is that Home Buyers start house hunting with a logical list of criteria, but the home they actually buy, is chosen largely on Emotion. Once a buyer “falls in love”, forget logic! And while people say they can see ‘potential’ in a home, the reality is, more than 85% can’t see the forest through the trees. That’s why so many buyers today are simply willing to pay more for a home that is move-in ready. Continue reading →